As Indie authors we must learn and do the work of book marketing and promoting, for those of us who aren’t rich enough to pay to have it done that is. I don’t know about you, but I groan and complain about having to do it; it’s so much more fun to write creatively. Right? You’re nodding your head in approval, I can see it now.
It doesn’t have to be time-consuming or a drain. I promise.
One of my local writer’s groups had a meeting set specifically for sharing ideas on book marketing and promoting. Most of us are Indie authors so the ideas were straight to the point and easy to carry out, so I thought I’d share the list with you.
Book Marketing and Promoting for the self-published author
1. Set time aside each week to promote and market your books.
2. Use social media:
create pins on Pinterest that link to your author platform
create an author Facebook page
have a YouTube channel to showcase your videos or book trailers
tweet at least once a day
create an author page on Goodreads and join in groups/discussions
where ever your book is sold, have an author page and link it to your platform and social media whether it’s Amazon, Barnes & Noble, Kobo the list goes on
answer comments and reviews (be sure to always keep it positive)
ask friends, family and other author friends to share your posts and tweets
if you are image heavy consider Instagram
join genre specific readers groups on Facebook
look into Wattpad
3. Have an author platform – whether it’s a website, blog or Facebook, have someway that readers can find you.
4. Sell on multiple sites: your platform, Amazon. Amazon UK, Barnes & Noble, Kobo,
5. Cross promote with other authors.
6. Reach out to book bloggers – offer to do a guest post, ask for a review, ask to interview them on your platform etc.
7. List you and your books on as many sites as you can, such as sites like Hometown Reads that promote authors by city or county. Find them on Facebook as well.
8. Write a list of every bookstore in your county. Talk with a manager or owner about running a mutually beneficial promotion. You can offer to do a book signing, ask if they have an area for promoting local authors, and offer to promote their bookstore on your platform. For small, independent bookstores you may need to make all of the marketing materials for your brand. If you design them well you can reuse them.
9. Along the same lines as number 8, but instead look up businesses in your area that sell products made by local talent.
10. Look for and participate in local book fairs or art fairs. Not able to find any? Start one.
11. Fiverr. Not sure what Fiverr is? It’s a site for finding other people to do work for you for cheap.
12. Pay someone.
13. Keep a marketing calendar. Plan out a promotion over the course of weeks and months.
14. Remember the tweet you sent out about your new book, or post? Send it again in a few days and again in another week.
15. Take advantage of covers (think Facebook, Twitter etc.) to hold an image of your new book or it’s title.
16. Word of mouth. Coming from your mouth first; you should be your best cheerleader, advocate, promoter. Tell your friends about your book and let your enthusiasm prompt them to be readers and fans.
For a printable version click here. http://www.paige1books.com/book-marketing-and-promoting2/
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As a writer, what marketing methods work for you?