Quick and easy book marketing tips for the indie author

graph in a binder with a marketing plan
graph in a binder with a marketing plan
keep a calendar

 

As Indie authors we must learn and do the work of book marketing and promoting, for those of us who aren’t rich enough to pay to have it done that is. I don’t know about you, but I groan and complain about having to do it; it’s so much more fun to write creatively. Right? You’re nodding your head in approval, I can see it now.

It doesn’t have to be time-consuming or a drain. I promise.

One of my local writer’s groups had a meeting set specifically for sharing ideas on book marketing and promoting. Most of us are Indie authors so the ideas were straight to the point and easy to carry out, so I thought I’d share the list with you.

Book Marketing and Promoting for the self-published author

1. Set time aside each week to promote and market your books.

2. Use social media:

  • create pins on Pinterest that link to your author platform

  • create an author Facebook page

  • have a YouTube channel to showcase your videos or book trailers

  • tweet at least once a day

  • create an author page on Goodreads and join in groups/discussions

  • where ever your book is sold, have an author page and link it to your platform and social media whether it’s Amazon, Barnes & Noble, Kobo the list goes on

  • answer comments and reviews (be sure to always keep it positive)

  • ask friends, family and other author friends to share your posts and tweets

  • if you are image heavy consider Instagram

  • join genre specific readers groups on Facebook

  • look into Wattpad

3. Have an author platform – whether it’s a website, blog or Facebook, have someway that readers can find you.

4. Sell on multiple sites: your platform, Amazon. Amazon UK, Barnes & Noble, Kobo,

5. Cross promote with other authors.

6. Reach out to book bloggers – offer to do a guest post, ask for a review, ask to interview them on your platform etc.

7. List you and your books on as many sites as you can, such as sites like Hometown Reads that promote authors by city or county. Find them on Facebook as well.

8. Write a list of every bookstore in your county. Talk with a manager or owner about running a mutually beneficial promotion. You can offer to do a book signing, ask if they have an area for promoting local authors, and offer to promote their bookstore on your platform. For small, independent bookstores you may need to make all of the marketing materials for your brand. If you design them well you can reuse them.

9. Along the same lines as number 8, but instead look up businesses in your area that sell products made by local talent.

10. Look for and participate in local book fairs or art fairs. Not able to find any? Start one.

11. Fiverr. Not sure what Fiverr is? It’s a site for finding other people to do work for you for cheap.

12. Pay someone.

13. Keep a marketing calendar. Plan out a promotion over the course of weeks and months.

14. Remember the tweet you sent out about your new book, or post? Send it again in a few days and again in another week.

15. Take advantage of covers (think Facebook, Twitter etc.) to hold an image of your new book or it’s title.

16. Word of mouth. Coming from your mouth first; you should be your best cheerleader, advocate, promoter. Tell your friends about your book and let your enthusiasm prompt them to be readers and fans.

 For a printable version click here.   http://www.paige1books.com/book-marketing-and-promoting2/

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As a writer, what marketing methods work for you?

Deja Vu – what is it and why does it happen?

The glass pyramid at The Louvre
Familiarity-based recognition.

Have you ever experienced déjà vu? Have you ever asked yourself what is it? Why does it happen?

If yes, then you are like half the population on the planet, respectively.

I thought it would be interesting to have a Q & A post about déjà vu, mostly because I am currently writing a book explaining the phenomenon, but also because I love the paranormal.

Right now you’re asking, “How can you explain it when scientists can’t explain it?” or perhaps you’re asking, “How do you know the answer?”

Good questions. The answer – one does not have to be a scientist to discover truths. All it takes is the ability to ask questions and be open-minded to possibilities that are beyond our (mankind’s) current comprehension or accepted beliefs. Remember, once upon a time, man thought the Earth was flat.

Let’s start by clarifying déjà vu, despite the fact that I think most everyone on the planet knows what it is. The French term déjà vu translates to “already seen”. But as Vernon M. Neppe believed, the term should be “déjà experience” because it covers any sensory modality, whereas déjà vu is only one sense – that of sight.

The déjà experience also includes:

  • déjà entendu – already heard
  • déjà rencontré – already met
  • déjà vécu – already experienced or lived
  • déjà visité – already visited.

Think back to your last experience, was it triggered by site, sound, a person? Was it déjà vu or one of the other senses?

We have a tendency to generalize them all into déjà vu. And they can all be explained with one theory, which hasn’t been researched yet, but I will explain in my upcoming book.

Scientists ask the question – why? Why does it happen? What is the cause? But there are many other questions to ask, such as: what can we learn from it, what are the triggers, can a theory be proven, can we intentionally trigger it, if we can then what do we learn from that information? Will it help teach us how many of our current concepts are incorrect? To name a few.

Here are some interesting theories on déjà vu:

  • dual processing (two cognitive processes out of sync for a moment)
  • faulty memory
  • seizures
  • a lapse of consciousness
  • defense mechanism
  • a coincidence
  • unconscious fantasy
  • parallel universes
  • reincarnation
  • collective unconsciousness
  • familiarity-based recognition
  • precognitive dreams
  • a glitch in the matrix

Some sound really far out there, right? The truth is even more bizarre. Yes, that’s a clue.

Now, if you’re wondering what the purpose is of the image above is, here’s the answer. The picture of the glass pyramid is an example of the familiarity-based recognition. Allow me to explain. You read a book or see a movie, perhaps more than one, that all have the image or description of the glass pyramid, so when you actually visit The Louvre you may feel the déjà experience. Sounds like a logical explanation, but it’s not the answer, but it may very well be a trigger.

Triggers and the actual cause of any form of a déjà experience are two different entities; I will go into that in more detail later.

If this seemingly paranormal phenomenon is of interest to you, and being part of a study group sounds appealing, please check back. There will be a survey to collect more current data coming soon.

Many theories exist on the subject, dating back from the 1800’s to present time, but is it possible to prove any one? Not today, but maybe the best we can do is to eliminate the theories that aren’t accurate and narrow down the possibilities.

No matter what…it’s an interesting topic that may open up whole new worlds.

What do you think the cause of déjà vu is? Do you think it’s important to find answers?

What’s your theory?