Quick and easy book marketing tips for the indie author

graph in a binder with a marketing plan
graph in a binder with a marketing plan
keep a calendar


As Indie authors we must learn and do the work of book marketing and promoting, for those of us who aren’t rich enough to pay to have it done that is. I don’t know about you, but I groan and complain about having to do it; it’s so much more fun to write creatively. Right? You’re nodding your head in approval, I can see it now.

It doesn’t have to be time-consuming or a drain. I promise.

One of my local writer’s groups had a meeting set specifically for sharing ideas on book marketing and promoting. Most of us are Indie authors so the ideas were straight to the point and easy to carry out, so I thought I’d share the list with you.

Book Marketing and Promoting for the self-published author

1. Set time aside each week to promote and market your books.

2. Use social media:

  • create pins on Pinterest that link to your author platform

  • create an author Facebook page

  • have a YouTube channel to showcase your videos or book trailers

  • tweet at least once a day

  • create an author page on Goodreads and join in groups/discussions

  • where ever your book is sold, have an author page and link it to your platform and social media whether it’s Amazon, Barnes & Noble, Kobo the list goes on

  • answer comments and reviews (be sure to always keep it positive)

  • ask friends, family and other author friends to share your posts and tweets

  • if you are image heavy consider Instagram

  • join genre specific readers groups on Facebook

  • look into Wattpad

3. Have an author platform – whether it’s a website, blog or Facebook, have someway that readers can find you.

4. Sell on multiple sites: your platform, Amazon. Amazon UK, Barnes & Noble, Kobo,

5. Cross promote with other authors.

6. Reach out to book bloggers – offer to do a guest post, ask for a review, ask to interview them on your platform etc.

7. List you and your books on as many sites as you can, such as sites like Hometown Reads that promote authors by city or county. Find them on Facebook as well.

8. Write a list of every bookstore in your county. Talk with a manager or owner about running a mutually beneficial promotion. You can offer to do a book signing, ask if they have an area for promoting local authors, and offer to promote their bookstore on your platform. For small, independent bookstores you may need to make all of the marketing materials for your brand. If you design them well you can reuse them.

9. Along the same lines as number 8, but instead look up businesses in your area that sell products made by local talent.

10. Look for and participate in local book fairs or art fairs. Not able to find any? Start one.

11. Fiverr. Not sure what Fiverr is? It’s a site for finding other people to do work for you for cheap.

12. Pay someone.

13. Keep a marketing calendar. Plan out a promotion over the course of weeks and months.

14. Remember the tweet you sent out about your new book, or post? Send it again in a few days and again in another week.

15. Take advantage of covers (think Facebook, Twitter etc.) to hold an image of your new book or it’s title.

16. Word of mouth. Coming from your mouth first; you should be your best cheerleader, advocate, promoter. Tell your friends about your book and let your enthusiasm prompt them to be readers and fans.

 For a printable version click here.   http://www.paige1books.com/book-marketing-and-promoting2/

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As a writer, what marketing methods work for you?

Book review: Partials by Dan Wells

Like all writers, I love to read, so I thought I would write a basic review as I finish each book. Here is my first book review: Partials by Dan Wells.

After a war with Partials (engineered beings that look like idealistic people), the human race is on the verge of extinction. The small governing body has written the Hope Act, which requires all people within their protected city limits, of age, to have babies in order to repopulate the human race. The only problem is – they all die.

After seeing every baby die from the Partial created RM virus, Kira, a medic in training, decides she can no longer watch. She must take action to find the cure and save mankind.

This story has a believable depiction of our future with a new definition of family, mother nature consuming man’s “civilized” cities, and a government trying desperately to maintain complete control over every citizen within its walls. Dan Wells shows us that ultimately man is the creator of his own demise.

Kira, Marcus, Madison, and Jayden are key players in this tale of the future. They are also all teens, making this a young adult book, with an adult theme. But don’t be expecting the characters to behave like the teens of today, that’s far from the truth. The future they live in requires everyone to grow up quickly, but Dan Wells manages to add just enough hints of emotional immaturity to make them all believable.

The book opens with a powerful scene; the death of an infant. Immediately we see the compassion and integrity of the main character Kira. This strength in his writing is why I bought the book. If it starts off with this much of a hook what is the rest of the book like, was my question. I do find it difficult to find books that grab my attention from page one and keep it to the end, so when I find one, it’s added to my library.

The story started off strong, but slowed down and began to lose my interest with too much description of their government, but picked up with a rocket in chapter 25. Dan throws a couple good knock’em down twists in there, it would have been nice to have one or two in some of the previous chapters.

The book seemed to lack enough conflict and friction to keep my riveted attention. There were hurdles for the characters to jump over to reach a goal, but just one. Things seemed to work out in their favor after one attempt. I would like to have seen more roadblocks for the characters.

All in all, an enjoyable book to read for a teen or adult, if you like science fiction and end of the world stories. At 468 pages it is a long story, but the protagonist did win my admiration and in the end, my sympathy. Dan Wells ends the book with questions begging to be answered in the sequel. Just the way I like my books to end.

If this sounds like your genre of book, you can buy Dan Wells book Partials (book one in the Partials sequence) on www.Amazon.com/Partials-Sequence-Dan-Wells

and http://www.barnesandnoble.com/partials-dan-wells


Subjective psi deja vu research survey

Research survey

Do you ever experience deja vu? Does it happen a lot or not so much? I would love to find out about your personal experiences. If you can spare a few minutes, there is a subjective psi deja vu research survey on the site. http://www.allcounted.com 

And here’s why.

Currently in the works is a non-fiction book based on a new theory of déjà vu, so naturally, I put together a survey to collect data. So, if you love the paranormal or just want to be a part of history in this first-ever subjective psi deja vu research survey, then head on over to Allcounted.com and share your experiences.

A little about the phenomenon.

There are 72 proposed explanations for deja vu. One is Einstein’s theory of different realms momentarily crossing. Personally, I like this idea because it does touch on the paranormal, and if you’re like me, the moment deja vu occurs it feels as though I’ve walked through a cloud or wormhole. Plus, I don’t buy the idea that the feeling of deja vu is insignificant, meaningless and a figment of overactive imaginations as some people think.

Vernon Neppe has broken down deja vu into four subtypes and they include 1. Temporal Lobe Epileptic, 2. Psychotic, 3. Associative (for the normal population) and 4. Subjective psi.

Not one for being “normal”, I’m focusing my research on the paranormal (psi) deja vu. Whether you are normal or not, if you have deja vu and want to be included, then take the survey.